Peer Feedback

I got four people to give me feedback, here is what they said: (Hover over the image, and a text box should show.)

What's bad:



What's good:



The feedback I got was very mixed. The biggest disagreements between the people giving me feedback, was whether it looked like a music magazine, and if the contents page was easy to navigate on.

What I plan to change:




Based on the feedback, I tried to change the layout on the contents page:

I am not happy with any of these, so I am still working on it.

Pre-Production Work

Initial Names

I had already decided that my magazines was going to be called ‘Wooden', before I started with the planning. This is because it fits with the music that I want to write about, and it goes well with the organic, green/ gold look that I am going for in the magazine.

I think of wood as the origin of all music, because most instruments started of being made of wood, and today, wood is the most used as a material for instruments in most genres. Most indie artists started out by playing guitar or piano, both of which are made of wood.

The word also has a classic feeling over it, from the tradition behind it (how it has always been a material in musical instruments) to how we still use it in today’s design. It is often used when designing speakers and headphones, because it has an aesthetic feeling of it that takes you right back to the beginning of music.

With the name already decided, I spent more time finding the right font, and I ended up using an already made font, re-work it, and add a wooden pattern to the letters. This worked well with the name ‘Wooden.’ I tried several different fonts, and first I decided that I wanted a bold, sans serif font, that was easy to read, and had thick enough lines to fit a pattern in-between them. I used "DaFonts.com", and tried on fonts such as ‘Monster AG’ and ‘Watchmen.’ They worked well, but most people would already associate them with something else, so I could not use them. I landed on a font called ‘Couture’.

I tried different styles-

and different thickness to the line.

Pre-production Work

DPS Interview

The DPS interview is going to be an interview with a fictional one-man-band called ‘’Ofelia's new Father.’’ I am going to answer all the questions myself, and produce the whole interview without actually interviewing anyone.

The questions are going to be:

- Tell me about your hometown
- Any musicians who have influenced you? Both new and old?
- Could you name the three most influential musicians from Scandinavia?

- When did you get into music, and were your family supportive?

-The name, Ofelia's new Father, where did it come from?

- How would you describe your music? Would you categorise it as a specific genre? 

- How is the process of writing a song?

- Do you have any hobbies beside music?

- 

Pre-production Work

Photoshoot planning

Location

Forest, light outside.

Props

Nothing. There is not going to be anything in the actual photo that tells the reader it’s a music magazine.

Pose

For the image on the front cover, I want him to stand mostly still, but move on his head, so it becomes blurry in the final image. This gives the illusion that his head is going around, which fits with the main cover line I want to use, ‘’My head still spins 24/7’’. I also want some extreme long shots / long shots, showing a more of the surroundings. He should look casual.

Costume

He should wear a coat to look classy. The coat is going to be black, so it’s going to be easy to change to colour of it in Photoshop.

Some images I will take inspiration from:

Pre-production Work

Articles

CONTENTS PAGE

Up close:

-     Ofelia’s new Father
 Talking inspiration, childhood and upcoming releases

-     Mitski
The struggle to be happy

-     ANOHNI
The way from Anthony and the Johnsons to ANOHNI

Reviews:

-     Daughter,
-     Bon Iver,
-     Bat for Lashes

Other reviews:

-     Film
-     Books

New releases:

-     Agnes Obel,
-     Solange,
-     Regina Spektor

Travel:

-     We travelled to Island
 Music and culture

-     Music festivals: Indie
 Festival destinations next summer

 Articles:

-     Almost time for a year roundup
 Will there be any last minute releases?

-     The journey from LP to Digital
 And why some people go back

Pre-production Work

Flatplan Designs

It might be a bit weird that I want an organic look to the magazine, almost as if it was a stylised magazine for hobby hunters, but if you think about it, making a design that everyone would associate with music is impossible. To make music, you need instruments, so yes- I could base my design around instruments, but truth is, music is so much more than just that. As I said, it is very hard to represent a genre using a design, without sound, so i think the design should end up being something personal- based on what I feel when I listen to the music.

Indie artist are called just that, because they are independent. They don’t belong to any large labels, and therefore, they have so much creative freedom themselves, that they almost don’t need to make the music for an audience. Of course, I am making the magazine to make money, so I have to make something that people will like, but when I think of indie, one of the first words that pop into my head is organic, and I really don’t know why.

(Note: All images are stock images, they are not taken by me, and they are not going to be used in the final product.)

Front cover version 1.
This is the one I went for

Front cover version 2.

Contents page version 1.
This is the one I went for

Contents page version 2.

DPS

Press Release

FOR IMMEDIATE RELEASE

WOODEN, published by Condé Nast Britain, will be officially launched January 2017 both digital and in print. It will bring its readers high quality reviews, interviews and articles about Indie music, both foreign and local, and a travel section, focusing on culture and festivals.

Our targeted audience are 16-25 year old students and workers. They will read our magazine because of its unique style- our magazine will be their inspiration and their relaxation, and at the same time keep them updated.

The magazine will be released monthly, in the beginning of the month. Digital editions, available on both apple and android devices, will be priced 2£ each, but also available in deals, pricing each magazine as low as 1£. Our print version, shipped internationally, will be priced 4.5£. It will also be available through deals, pricing each magazine as low as 2£.

Design Inspiration